Posts tagged as:

behavior

Note to CMO: Influence, Money & Changing Behavior

by Stephen Denny on January 22, 2009

Dear CMO:
It’s counter-intuitive, I know, but money rarely changes anything. Certainly not behavior. Look at lottery winners. Or Scarface. Martina Navratilova has the best quote about money, summing it up thusly: “Money can’t buy happiness, but it does make misery much more tolerable.” There you go. Money changes very little in the way of behavior. [...]

{ 2 comments }