Posts tagged as:

Branding

Note to CMO: Eigen Functions and Branding Your Culture

by Stephen Denny on May 14, 2009

Dear CMO:
I chased an idea through Google today, looking for a reference and ended up poring through cybernetics, Eigen-behaviors, the artwork of Boetti and the writings of Heinz Von Foerester. It was the idea of the Eigen function that hit a branding nerve and has brought me out of my work-induced flow state to post [...]

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Note to CMO: Branding Rwandan Coffee – Good to the Last Drop?

by Stephen Denny on February 23, 2009

Dear CMO:
When you think of France, what associations come to mind? How about Italy? Think about Canada now – what would you associate with the Canadians, in purely emotional terms? If you’re like many, you’ve got a quick mental list of random thoughts that pop Rorschach-like into your mind when you think of countries, brands, celebrities [...]

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Note to CMO: Up Cards, Down Cards, and How Texas Hold’em Teaches You Marketing

by Stephen Denny on January 9, 2009

Dear CMO:
In Texas Hold ‘Em, you’ve got up cards — ones that everyone can see — and down cards — the ones that are face down, that only you can see.
Same as in marketing.
We all have the obvious, the face-value, and the surface issues. I want performance. I want a lower cost. I want a [...]

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Note to CMO: Nine Rules for 2009

by Stephen Denny on December 31, 2008

 
Dear CMO:
It’s that time of year, when pundits of all shapes, readerships and sizes put their prognostications out for all to see. We won’t spend too much time on last year’s resolutions for fear of dwelling on the past. Next question, please.
If a quick glance at Drudge tells us anything, it’s not a [...]

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Note to CMO: Selling Marketing to Non-Marketers (Abridged)

by Stephen Denny on December 30, 2008

Dear CMO:
You and I have seen this movie a thousand times. Someone with little comfort in the marketing discipline says, “we don’t need to do ‘marketing’… this is what my sales people are supposed to do all day long…”
One of several things probably happens to you at a time like this. The twitch comes back. You slowly start to [...]

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