Posts tagged as:

Consulting

Note to CMO: The Four Questions to Ask Yourself before Hiring a Consultant

by Stephen Denny on March 10, 2009

Dear CMO:
I’ve had a series of conversations with both current and potential clients, as well as a handful of consultants themselves, on what makes a consulting engagement work or not. So here’s a quick primer for both parties – the client and the consultant – on how to get the best results for everyone. [...]

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Note to CMO: Home Court Advantage & Three Rules for Successful Project Implementation

by Stephen Denny on March 2, 2009

Dear CMO:
Once upon a time, a very long time ago, I was a tennis player. In high school, our home courts were split between two locations. Our satellite courts were rough as sandpaper, which slowed the game down to a snail’s pace, and had nets with no center straps. They were 3’ 6” high the whole way across – not [...]

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Note to CMO: Why LinkedIn Matters

by Stephen Denny on December 10, 2008

Dear CMO:
I mentioned a few posts ago how my first week of Twitter went. I’m still trying to push my way into the 5% of traffic that can be considered “signal” as opposed to the 95% that we all know is “noise.” I strive to avoid fatuous statements of self-aggrandizement (“Darn, I just spilled my [...]

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