Strategy, Marketing & Big Ideas
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Dear CMO:
If Alexander the Great had overseen the development of Schiphol Airport’s urinals, he would have moved the designer forward and to the right.
You see, Alexander had a system that made everything in his army work: life was a competition, and winners were rewarded in the most public way of all – they were given [...]
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Dear CMO:
I’m going to get this story slightly wrong because I forgot exactly where I heard it or read it, but hopefully the meaning will be clear enough. I’m sharing this with you for one big reason: if you squint at it and think of ways to apply it to what you’re doing, it might [...]
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Dear CMO:
The story goes that Rosser Reeves, ad man responsible for the “unique selling proposition” and slogans like “I Like Ike” came across a man begging in the street one afternoon and offered him a suggestion. Instead of “I am blind,” Reeves added a sub-text to the man’s plackard, so the story goes, that not [...]
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I have met the greatest of all evils and its name is Satisficing. OK, it’s not a name, per se, but a mashup of two words – satisfy and suffice. Squint and you could probably find the real meaning in there, too – sacrifice. Satisficing is the greatest of all evils. Here’s why.
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