Strategy, Marketing & Big Ideas
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Dear CMO:
I’ve got a new post up over at The Daily Fix on Creating Trance States – take a look if you haven’t seen it. The back story is that while installing a new printer over the weekend, I saw a vivid example of how one company deals with the timeless problem of what to do [...]
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Dear CMO:
I was sitting in a coffee shop yesterday with a colleague of mine – another influence strategist, as luck would have it – and we both watched an unfolding vignette that would go on to animate not only some of the best in social influence, but also how subtle nuances can fall flat.
It was [...]
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Dear CMO:
You know what else testimonials can do?
You already know that they help you close new customers because under conditions of uncertainty we always look to many similar others to help us figure things out. We “satisfice.” We go with the first acceptable answer and move on, because we’re really very busy.
But think [...]
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Dear CMO:
I chased an idea through Google today, looking for a reference and ended up poring through cybernetics, Eigen-behaviors, the artwork of Boetti and the writings of Heinz Von Foerester. It was the idea of the Eigen function that hit a branding nerve and has brought me out of my work-induced flow state to post [...]
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Dear CMO:
Disruption has a way of throwing out old rules of convention. What is normal in times of good fortune doesn’t always apply when things are going down the drain. For those of us who have been around the block for more than one (or two) of these downturns, we can think back and remember [...]
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