Strategy, Marketing & Big Ideas
Posts tagged as:
“Our mission has always been to change how America thinks about beer.” Jim Koch, Founder of The Boston Beer Company, now the largest American-owned brewery.
Dear CMO:
Jim Koch clearly laid out his vision for The Boston Beer Company to me in a discussion we had a few months ago. Reading these words belies the power of [...]
{ 0 comments }
Quote from Sergio Zyman from his book, The End of Advertising as We Know It: “Apple’s ad agency collected the 1998 Emmy Award for best commercial, the 1998 Silver Clio, and the 1998 Silver Lion at Cannes. The company’s revenues dropped for the next three quarters in a row.”
Quote from Bob Parsons, CEO of Go [...]
{ 3 comments }
Dear CMO:
“Snapple was a freight train. Everybody was saying in those days colas are dead everybody’s dead and this is the new stuff. We came up with this brand Fruitopia. I remember a reporter asking at a press conference, saying this is a me-too brand. And I said, you bet this is a me-too brand [...]
{ 1 comment }
Dear CMO:
If Alexander the Great had overseen the development of Schiphol Airport’s urinals, he would have moved the designer forward and to the right.
You see, Alexander had a system that made everything in his army work: life was a competition, and winners were rewarded in the most public way of all – they were given [...]
{ 1 comment }
Dear CMO:
I’m going to get this story slightly wrong because I forgot exactly where I heard it or read it, but hopefully the meaning will be clear enough. I’m sharing this with you for one big reason: if you squint at it and think of ways to apply it to what you’re doing, it might [...]
{ 1 comment }
