by Stephen Denny on September 21, 2009
Dear CMO:
Once upon a time, I wrote a piece describing the last time I entered an oriental carpet store with the intention of buying a rug. I bring it up again because it clearly animates how anchor points control our perceptions – and perceptions control what we think and do, which makes them worth understanding.
Before [...]
by Stephen Denny on July 21, 2008
Dear CMO:
I read an interesting piece on the powerful sweep of “clean” tech companies that rely on not flying you across the world for your next meeting, refering to the teleconferencers, webinar-providers, and other alternatives to being there.
Replace your client meetings with phone calls, your presentations with webinars, your trade shows with large scale On24-hosted [...]
