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Principles of Persuasion Workshop

Note to CMO: Virtuality and Actuality

by Stephen Denny on July 21, 2008

Dear CMO:
I read an interesting piece on the powerful sweep of “clean” tech companies that rely on not flying you across the world for your next meeting, refering to the teleconferencers, webinar-providers, and other alternatives to being there.
Replace your client meetings with phone calls, your presentations with webinars, your trade shows with large scale On24-hosted [...]

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Note to CMO: Making it Easier to Get to "Yes"

by Stephen Denny on May 21, 2008

Dear CMO:
Are we in a recession? No? It feels like it. Probably because the media believes that any economic growth less than “exuberant” means we’re heading for the breadlines and soup kitchens. Anyway. Let’s agree that everyone in a position to buy whatever it is you sell is nervous right now, so selling is harder [...]

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