Posts tagged as:

principles of persuasion

Note to CMO: Seven Rules for Creating Demand in Hard Times

by Stephen Denny on April 15, 2009

Dear CMO:
For every pundit who proclaims that smart brands don’t cut marketing in bad economic times there are a thousand business owners who know differently.
Everything tightens up when demand is down and marketing is no exception. Why do we assume we shouldn’t cut marketing when everyone – including us! – is reducing what we [...]

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Note to CMO: Buzz Happens When Scarcity Meets Authority

by Stephen Denny on March 24, 2009

Dear CMO:
We’ve talked often about how reciprocity and liking play into the signal strength of your social media and branding message. One area we haven’t discussed at length is the role of scarcity and it’s been hiding in plain sight as one of the most powerful tools in your online arsenal.
Scarcity is buzz. It’s [...]

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Note to CMO: Preaching (and Now Teaching) the Science of Influence

by Stephen Denny on January 21, 2008

Dear CMO:
I’m really sorry to have ducked out of sight for a while. A lot is going on (never enough, of course, but a lot is still good).
My past week is of particular interest, so I wanted to fill you in.I just spent a week with a small group of social psychologists in a closed [...]

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