Posts tagged as:

psychology

Note to CMO: Anwar Sadat, the Nobel Peace Prize and the Psychology of Influence

by Stephen Denny on October 12, 2009

Dear CMO:
The Nobel Peace Prize voting committee did something very clever last week. I say this from the standpoint of a marketer - not because of any personal political leanings. What the Norwegians and other assembled delegates did this past week is something anyone who deals with customers, business partners or competitors needs to study carefully.
In a [...]

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Note to CMO: The Evil of Satisficing

by Stephen Denny on August 10, 2009

I have met the greatest of all evils and its name is Satisficing. OK, it’s not a name, per se, but a mashup of two words – satisfy and suffice. Squint and you could probably find the real meaning in there, too – sacrifice. Satisficing is the greatest of all evils. Here’s why.

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