Posts tagged as:

sergio zyman

Note to CMO: Go Daddy, Apple’s “Think Different,” and the Point of Marketing

by Stephen Denny on February 8, 2010

Quote from Sergio Zyman from his book, The End of Advertising as We Know It: “Apple’s ad agency collected the 1998 Emmy Award for best commercial, the 1998 Silver Clio, and the 1998 Silver Lion at Cannes. The company’s revenues dropped for the next three quarters in a row.”
Quote from Bob Parsons, CEO of Go [...]

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Note to CMO: Flanker Brands, Sergio Zyman and Unfair Advantages

by Stephen Denny on January 12, 2010

Dear CMO:
“Snapple was a freight train. Everybody was saying in those days colas are dead everybody’s dead and this is the new stuff. We came up with this brand Fruitopia. I remember a reporter asking at a press conference, saying this is a me-too brand. And I said, you bet this is a me-too brand [...]

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