Posts tagged as:

twitter

Note to CMO: Why Twitter is Good for the NFL

by Stephen Denny on September 14, 2009

Dear CMO:
The NFL thinks Twitter is bad for business, which confuses me as a marketer. I need someone at the NFL to tell me why banning their players, coaches and operations personnel from using social media 90 minutes before games and until post-game is wrapped up makes sense for their brand.
As marketers, we’re responsible for [...]

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Note to CMO: Why LinkedIn Matters

by Stephen Denny on December 10, 2008

Dear CMO:
I mentioned a few posts ago how my first week of Twitter went. I’m still trying to push my way into the 5% of traffic that can be considered “signal” as opposed to the 95% that we all know is “noise.” I strive to avoid fatuous statements of self-aggrandizement (“Darn, I just spilled my [...]

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